Client
World Intellectual Property Organization
Agency
Elkanodata
Art Direction
Pablo Valverde
Motion graphics
Pablo Valverde
Commissioned by the World Intellectual Property Organization (WIPO), this project involved the creative direction and animation for a video produced for the Diplomatic Conference on the Design Law Treaty (DLT), held in 2024 in Riyadh, Saudi Arabia.
Working within an existing visual identity, we developed the art direction and animation style to ensure visual coherence with the broader campaign, translating key messages into clear, elegant motion pieces.
The result is a main animated video that support the communication of a major milestone in international intellectual property law—highlighting the global relevance of harmonized legal frameworks for the protection of industrial design rights.