«Items that are twisting, bending, shaping & moving flexibly. Simple but creates a strong image.»
That was the briefing that Bou sent me to create this series of looping and smooth gifs of tech-related elements for Smartly.io, an awesome adtech company from Finland.

Working closely with their brand team, I developed a set of playful yet polished animations to be used across internal communications, social media and product-related content.

Each piece was designed to enhance the brand’s visual language while keeping the tone dynamic, clear and approachable—helping translate complex ideas into engaging, bite-sized visuals that move.