A handmade emerging brand based on upcycling clothing.
STATEMENT
Jarana was one of those projects that were born in quarantine but came to stay.
With a strong personality and a self voice, this brand knew perfectly what its style would be.
HERITAGE
Jarana was created in southern Spain and therefore has a great influence of Arab culture. His own naming comes from the arab word 'haram' which means 'the forbidden'.
In Spanish also means: noise or disturbance.