Pabellón Iberoamericano - FERIA DEL LIBRO MADRID 2025

Illustration

Client
Ministerio Asuntos Exteriores de España

Agency
Nolsom

Illustration
Pablo Valverde

Graphic Design
Nolsom

For the Madrid Book Fair 2025, I created the full exterior illustration for the Pabellón Iberoamericano, commissioned by the Spanish Ministry of Foreign Affairs.
The visual concept connected all Ibero-American countries through a shared universe: outer space as a metaphor for imagination and the sea as the link that separates and unites both sides of the Atlantic.

The artwork portrayed a wide, diverse range of readers of all ages, genders, and nationalities, turning the pavilion into a bold visual landmark among the fair’s stands.
Throughout the event, the pavilion hosted talks and cultural activities featuring authors and specialists from across Hispano-America, using the illustration as a vibrant, welcoming identity for the entire programme.