Mahou

Mastery, The Art of Pouring a Beer

Client
Mahou

Agency
The Producer

Illustration
Fran Pulido

Animation
Pablo Valverde

This animated piece was commissioned by Madrid-based beer brand Mahou as part of a campaign to explain the craft behind pouring the perfect caña.

The project was a collaboration with illustrator Fran Pulido, who developed a vibrant series of visuals detailing each step of the process. Based on his artwork, I handled the full animation and final video editing, bringing movement and clarity to a ritual that’s both technical and deeply cultural.

The result is a crisp, playful animation that celebrates one of Spain’s most iconic bar traditions—served with style, precision and plenty of espuma.