Fayma3 marks the revival of Fayma, the first brand ever launched by Frutos Secos Alhambra—now reimagined by the third generation of this family-run business.

This bold rebranding project targets a new audience: younger, active and unapologetically energetic. The visual identity is rooted in illustration and vibrant color, offering a fresh take that connects tradition with a contemporary lifestyle.

Alongside a respectful restyling of the original logo, the brand universe is built around expressive visuals, playful packaging and a dynamic tone that speaks directly to today’s health-conscious and movement-driven consumers.