EL EJIDO - XI Semana Saludable

Illustrated campaign

Client
Ayuntamiento de El Ejido

Agency
LoKreo Studio

Illustration
Pablo Valverde

Graphic Design
LoKreo Studio

Created for a local campaign on healthy living, this illustration was commissioned by the City Council of El Ejido—my hometown and one of Spain’s most prominent agricultural hubs.

The piece visualizes the concept of balance: between nutrition and activity, between local identity and wellbeing. Featuring a playful stack of fruits, vegetables and sports gear, the artwork highlights the city’s greenhouse-grown produce as the foundation of a healthy lifestyle.

Deeply familiar with the region’s culture and values, I approached this project with a personal lens, blending community pride with a vibrant and dynamic composition.

food sport illustration vegetables fruits
food sport illustration vegetables fruits
food sport illustration vegetables fruits
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food sport illustration vegetables fruits
Color alternative